Are viewers watching all of your video advert?

Think of your marketing video as a popular television programme. You want people to watch it from beginning to end, so you need to catch the viewer’s attention right at the start and maintain it throughout.

Don’t fall into the trap of concentrating so much on your message that you forget who your target audience is. You need to make sure your video is visually stimulating and enjoyable so the viewer, your potential customer, keeps watching to the end.